Signifi cant Contributions Include Advocating Bringing Production Back To Taiwan, Leading A-Team Formation with Intent To Create High Added Value
Liu Emphasizes Industry Development Over Giant’s Growth, Pushes Taiwan to Top Rank Globally1
Liu Himself Constantly Strives To Promote and Expand Activities To Make “Taiwan Cycle Island” Vision A Reality
Giant Mfg. started off in 1972 with around 30 employees and a factory that spanned a mere 5,600 square meters. Today, the company has highly modern plants in Taiwan, Kunshan (two plants, one older and one newer), Chengdu, Tianjin and the Netherlands, and turns out more than 6.3 million bicycles a year. Annual turnover exceeds NT$ 60 billion, and the group has 12,000 employees. All around, the group has grown to become one of the largest assemblers in the world (fi gures as of the end of 2014). In the 40-plus years since Giant’s inception, one thing that can be particularly emphasized is that even as other bicycle companies in advanced countries have fallen victim to competition for low prices and found themselves out of the running, the bicycle industry in Taiwan has held firmly to its commitment to producing products with high added value above all else, and has worked in a spirit of solidarity to promote production of middle- and high-grade bikes, pushing its way to the top of the industry worldwide. Giant’s founder, King Liu, has been the central fi gure in that effort. Here, under the banner “King Liu’s Path Over 40-Plus Years”, we look back at the history of Giant, highlighting the humanistic aspects of Mr. Liu as the company has grown over the years.