Asia Bike Celebrates 5th Anniversary China Market Faces Period of Adjustment
Asia Bike Calm and Confident
As China’s only high-end sports bike shows, Asia Bike opened its doors for the fifth time in Jiangsu’s capital city of Nanjing with optimism and a number of new events. The show looked to serve the market better with a communication team to strengthen its marketing and to reach out to the vast cycling community via social media and media outlets, increasing exposure and offering quality service for domestic and international exhibitors. In the current gloomy economy and bike industry, Asia Bike is remaining patient as the market stabilizes after a rollercoaster period. “The slowdown does not mean death.” project manager Richard Li affirmed. Meanwhile, Eurobike Show Manager Stefan Reisinger saw an enthusiastic Chinese crowd ready to move forward and learn, “We have received positive feedbacks about Asia Bike. We want to set up a very good show for the Chinese market and we are looking forward to reaching more good dealers. When the economic situations get better, which we believe it will, the show will welcome more top exhibitors.”
Asia Bike is both a reflection of the market and an important platform to boost the industry and cycling sport. The show saw a decrease in the number of exhibitors as a result of the widely-felt slowdown in the business. However this year, returning top brands like Cannondale, GT and Merida left with good impressions. “We were surprised to see big crowds coming to check our new technologies and feature bikes,” said Jacqueline Ye, the marketing representative of Cannondale. The organizer also tried to link to current trends, hoping to explore new opportunities in the market. The first Industry Summit hosted discussions on various market aspects such as the rise of e-commerce, race series, cycling tourism, innovatively-designed bikes and optimization of the riding environment of MTB, to list a few. Newly set-up sessions such as the Cycling Club and Race Village plus Triathlon Village also indicated the growth of the cycling communities in China.
Lookingback on the past four years of development, Asia Bike has become a recognized platform both locally and internationally. The local Nanjing city government has backed the event with awards and funding, while allowing the organizer to let it organize itself independently. In return for the support, Asia Bike plays an indispensable role in promoting cycling as a sport and culture, especially since the city is vying, after Copenhagen and Melbourne, to become a UCI (International Cycling Union) Bike City in 2020, by which time at least 70,000 bikes will be available for rent and 1000-km of cycling paths will be built around the city with related infrastructure. Asia Bike aims to strengthen both its position and identity in the market while the Chinese bike industry and community mature. In a longer term, the show looks forward to serving more brands from within the region of Asia.
Next year, the show dates are set for 13-15th September, to catch up with product launches of brands and avoid the impact of the national holiday period.