Taipei Cycle Show Joins Forces with Velo-City, Tour de Taiwan To Establish Taiwan as Major Global Player
The 2016 Taipei International Cycle Show, sponsored by the Taiwan External Trade Development Council (TAITRA) and the Taiwan Bicycle Association (TBA), hosted 1,112 exhibiting companies this year, 807 from Taiwan and 305 from overseas. There were 3,330 booths, 2,500 of which were rented by domestic companies and 830 by companies from overseas. The event space comprised 65,000 square meters in the Taipei Nangang Exhibition Center and Taipei World Trade Exhibition Center. Held from March 2 through 5, the show edged out last year’s figures in all categories, although only slightly, to rank as the largest to date.
At the opening ceremony, TAITRA Chairman Francis Liang said, “Every year, the Taipei Cycle Show gains in scale and influence, and this year’s event also had the largest space ever. This year, we joined hands with two other focal events, the Velo-City Global and Tour de Taiwan, and I’m proud to say that we drew visitors from industry, academic institutions, government and sports to Taiwan. We had 10,000 visitors from all over the world this year who were excited and satisfied by content such as the d&i Award, which was one of our highlights for the fifth time this year. As a result of that success, we can look forward to further business growth in future years.”
Following his address, TBA Chairman Tony Lo was warm in his enthusiasm, saying, “Despite the global economic downturn, the Taiwanese bicycle industry set record figures last year, exporting 4 million bicycles and achieving year-on-year growth of 8.4% in sales, surpassing US$ 3 billion. Those figures were made possible by our strong R & D efforts, our supply chain, our manufacturing ability, and by the popularity of bicycling as a sport. The Taipei Cycle Show is the stage on which we can unveil the results of our R & D and our technological innovations, and it serves as a platform for exhibiting cycling as a lifestyle and a culture.”
The only shadow was that, although the show was held immediately after the Velo-City Global 2016 and just before the Tour de Taiwan, and also, visitors to the Velo-City could use their entrance passes to enter the Taipei show as well, figures announced after the end of the event indicated that the show was attended by 8,300 foreign buyers from 107 countries, which was only up 1% from the year before. Also, many companies have started introducing their new models for the next fiscal year at the Eurobike, which is held in late August and early September every year, and that detracts from the number of new models revealed at the Taipei show and takes away from the impact of the performances and presentations at the Taipei show that are aimed at promoting those new models. That outcome was in evidence yet again at this year’s show.
However, the Taipei show has a solidly established presence as an annual event, and companies feel a strong sense of purpose in exhibiting at it. By joining hands with the Velo-City and Tour de Taiwan, the show has strengthened Taiwan’s presence as a major power in the global bicycle industry.